Flora Incognita is an evolving herbarium of flowers that have never existed.
Each specimen is generated, observed, selected and classified through a synthetic photographic process. Familiar botanical structures are reconstructed through light, translucency, distortion and tonal inversion, producing images that exist somewhere between photograph, photogram, X-ray and artifact.
The project treats generation as a form of cultivation. Variations emerge. Some are kept, others discarded. Imperfections accumulate. Stems bend, petals collapse, forms mutate and individual specimens begin to develop their own character.
The resulting archive borrows the language of botanical documentation while removing its original subject. There is no physical specimen and no camera. The image precedes the object it appears to document.
A herbarium without plants. Photography without a camera.
Generate → Observe → Select → Classify → Preserve
Flora Incognita combines generative image-making, iterative art direction, classification and browser-based experimentation. Rather than treating every generated image as an outcome, the process follows the logic of an archive: generate, observe, select, classify, preserve.